Newspapers Canada - By Erin Hudson, May 7, 2013 -- Sometimes mountains do move as Nicole Rycroft and her team of environmentalists at Canopy discovered when they set their sights on the newspaper industry. TorStar and Transcontinental have a lot of weight to throw around. They could shift industry practices – they know it and they’ve already started. Both organizations have active environmental policies integrated into their daily operations and work with Canopy among others to develop sustainable strategies. “You have two choices; you can resist and not be a participant or you can engage and use their expertise to help you,” said Kamula.

World Association of Newspapers and Newspaper Publishers - Members of the Canadian newspaper industry, from publishers to production leads, are gathering in Ottawa this morning to listen to Canopy’s Executive Director Nicole Rycroft host a panel on sustainability in the newspaper sector. Joined by Toronto Star publisher, John Cruikshank and Julia Kamula, a Vice President with TC Media/TC Transcontinental, the panelists will tackle the tough issues facing an industry reliant on paper yet striving for more environmentally responsible, ‘greener’ practices.

PrintAction - Canopy, a group aimed at forest conservation through working with paper buyers, has withdrawn from the Canadian Boreal Forest Agreement (CBFA), citing the agreement’s lack of effectiveness.

The Star - by Raveena Aulakh - When Canada’s forest industry and conservation activists came together in May 2010 to sign the Canadian Boreal Forest Agreement, it was a unique marriage: the almost two dozen large companies and nine leading environmental agencies vowed immediate reforms.

Vancouver Sun - A key environmental group has pulled out of a national alliance with the forest industry that was meant to protect the boreal forest while restoring the sector's international reputation for conservation.

ForestTalk - Canopy has decided to leave the Canadian Boreal Forest Agreement citing a lack of results.

Business in Vancouver - Emma Crawford - Forest conservation group Canopy is withdrawing from the Canadian Boreal Forest Agreement (CBFA), the group announced this morning.

The Globe and Mail - by Brent Jang - An environmental group has withdrawn from a conservation pact with Canada’s forestry industry, saying little has been accomplished after nearly three years of talks aimed at protecting trees and caribou in the boreal forest.

Canadian Magazine Blog - Canopy, the forest markets campaign organization has announced that it is withdrawing from the Canadian Boreal Forest Agreement (CBFA), mostly because the alliance with forest industry companies and organizations has proved toothless and ineffective when it comes to preserving forestlands and wildlife. Essentially, Canopy is saying that its logging partners have been dragging their feet.

The Canadian Press, Heather Scoffield, OTTAWA - A key environmental group has pulled out of a national alliance with the forest industry that was meant to protect the boreal forest while restoring the sector's international reputation for conservation.

La Presse - Le Soleil - JEAN-FRANÇOIS CLICHE - (Québec) Trois ans après la signature de l'Entente sur la forêt boréale canadienne (EFBC), l'organisation écologiste Canopée a décidé de s'en retirer, jugeant que les résultats concrets étaient trop minces.

The Wall Street Journal - Not one hectare of forest has been protected in three years. VANCOUVER, April 17, 2013 /CNW/ - Canopy, a leading forest conservation group, today announced its withdrawal from the once praised Canadian Boreal Forest Agreement (CBFA), endorsed by forest industry and environmental groups to protect Canada's Boreal forest. After almost three years since the agreement was announced, not one hectare of Canada's Boreal forest has been protected. Canopy has determined more meaningful and timely results for the Boreal forest can be achieved through its work helping to shape the paper purchasing decisions of major consumers.

The Globe and Mail - Another environmental group has joined Greenpeace Canada in withdrawing from a fragile pact with the logging industry to protect Canada’s boreal forest.

Print Action - Torstar Corporation has launched a new set of Environmental Purchasing Principles for the paper supply chain of three of its primary operating entities, including Harlequin, Star Media Group and Metroland Media Group. The company’s new paper purchasing principles are designed to encourage suppliers to eliminate the use of fibre from ancient, endangered forests and to also focus on the use of post-consumer recycled fibre. Torstar’s purchasing principles are also aligned to encourage Forest Stewardship Council certification (FSC) as the target standard.

Pulp and Paper Canada - Torstar Corporation, publisher of the Toronto Star newspaper and Harlequin books, has launched corporate environmental purchasing principles to encourage suppliers to eliminate the use of fiber from ancient and endangered forests, and empower its business units with the option of expressing a preference for post-consumer recycled fiber. Canopy, collaborated with Torstar for several years and was engaged to support and advise on the development of these principles over the last 8 months.

Editor and Publisher - Torstar Corporation has launched corporate-wide Environmental Purchasing Principles. Canopy has collaborated with Torstar Corporation for several years and was engaged to support and advise on the development of these principles over the last 8 months. Canopy is now set to build on this momentum for release of their International Newspaper Environmental Leadership Report later this year.

WAN-IFRA - New paper procurement principles launched for: Global leader in women’s fiction Harlequin books - Canada’s largest newspaper Toronto Star - and over 125 daily and weekly newspaper publications

The Globe and Mail - With almost 10-million copies already sold and still a bestseller 12 years after it was first released, Yann Martel’s Life of Pi is the definitive opposite of a rare book. But there is a new edition of 350 signed copies currently housed in the office of a Vancouver environmental group that collectors will surely notice. That’s because the entire edition is printed on paper made in part from agricultural waste.

Editor and Publisher – Celebrated authors Alice Munro and Yann Martel have collaborated with award-winning environmental group Canopy to print collectors’ editions of their bestselling books Dear Life and Life of Pi. Printed specially on forest-saving paper made from straw rather than trees, the books highlight a viable solution to logging carbon-rich forests for paper. Published by Random House of Canada, a limited number of signed copies of each book will be available from these printings. All proceeds go towards Canopy’s continued forest conservation work and development of alternative paper sources.

Publishing Perspectives - Award-winning Canadian authors Yann Martel and Alice Munro have joined forces with Canopy, an award-winning environmental not-for-profit organization dedicated to protecting the world’s forests, species and climate, to publish signed collectors’ editions of their books, Life of Pi and Dear Life, specially printed on forest-saving Second Harvest paper made from straw rather than trees. The books highlight a viable solution to logging carbon rich forests for paper.

The Green Pages Vancouver – Celebrated authors Alice Munro and Yann Martel have collaborated with award-winning environmental group Canopy to print collectors’ editions of their bestselling books Dear Life and Life of Pi.

Quill & Quire - Sustainable paper advocate Canopy has two new high-profile faces to add to its conservation initiative. Yann Martel and Alice Munro have partnered with the Vancouver-based not-for-profit to release special, signed editions of Life of Pi (Knopf Canada) and Dear Life (McClelland & Stewart) on “treeless” paper.

News and Tech - Environmental protection organization Canopy said it’s looking to identify the world’s greenest newspapers. Canopy said the study marks the most comprehensive and independent effort to identify, assess and recognize newspapers for their green achievements.

Printing Impressions: MONTREAL—January 23, 2013—Already known in the industry for its forward-looking environmental strategy, TC Transcontinental is proud to announce that it is broadening the internal and external scope of its Paper Purchasing Policy by stipulating, among other things, that recycled or certified papers be used for its printing and own publishing activities. As part of TC Transcontinental's commitment to continual improvement, the corporation has updated its policy and reiterates its commitment to encouraging its customers to choose certified papers when recycled paper is unavailable, so that by working together we can significantly diminish environmental and social impacts.

La Presse, Charles Côté, le 08 décembre 2012 Dans une lettre obtenue par La Presse, le groupe Canopy, méconnu du public mais influent dans le monde de l'édition, accuse Résolu de mauvaise foi. Cette déclaration ébranle encore plus les fondements d'une entente historique intervenue en mai 2010 entre des groupes écologistes et l'industrie forestière.

Add a new enthusiasm to effervescent Woody Harrelson’s long list of planetary passions. Now the actor, biodiesal promoter and raw food afficinado is aiming to make no-tree paper, made of 100 percent agricultural waste. At the end of October, Canadian-based Prairie Pulp and Paper, a company Harrelson has an interest in, got the seal of approval from the carbon measuring group, Offsetters for it’s modestly-named Step Forward Paper, made of 80% straw and 20% Forest Stewardship Council paper. Step Forward’s 80% effort was launched in August, with the collaboration of enviro org Canopy — they facilitated the publishing of Margaret Atwood’s In Other Worlds, on stock from grain refuse and recycled paper) — and is now available in Staples.

Forest industry spokesman calls it a ‘niche’ product; says forest companies are improving their environmental record

“If you think about it, over half of all paper used is just used temporarily...I’d like to see that changed, ” says Actor Woody Harrelson.

Actor Woody Harrelson has played every character from a gullible bartender to an irascible porn publisher to the drunken hero in The Hunger Games, but in real life he wants to be a paper industry revolutionary who saves forests from chainsaws.

First mentioned back in 2010, Woody Harrelson is back talking all about wheat-based paper – and the tremendous advantages it offers over its traditional tree-sourced counterpart.

Actor Woody Harrelson has played every character from a gullible bartender to an irascible porn publisher to the drunken hero in The Hunger Games, but in real life he wants to be a paper industry revolutionary who saves forests from chainsaws.

A deal to supply paper to Staples Canada means a Winnipeg company’s plan to build a straw-based paper plant in Western Canada is one step closer to reality.


Remember when Margaret Atwood released a limited run of her latest book, the essay collection In Other Worlds, on “treeless” paper? That publicity stunt has paid off with real-world dividends, as Canadian consumers are now able to purchase a similar type of straw-based copy paper.

A straw-based paper that uses 80 percent less forest fibre than traditional paper is now available for consumers in Canada. The paper, branded Step Forward Paper, is designed by Prairie Pulp and Paper Inc. and is being carried by Staples Canada stores.

Straw-based copy paper with a reported 80% less forest fibre than traditional paper is now widely available to Canadian consumers, small businesses and home offices at Staples Canada.

Wheat straw paper now available to consumers

Canopy's Green Print Leadership Survey will be circulated to 50 "top" printers in North America, and all other printers are being invited to take part.

Canopy has announced that they are searching for North America’s “greenest” commercial printers.

Canopy launches a new survey to identify North American printers demonstrating the highest green standards.

Alternatives Journal: May/June 2012

A landmark forest conservation agreement, which involves tracts of Quebec boreal forest, is getting failing grades from key environment groups.

Three signers of accord say not enough milestones have been met while others hail 'significant progress'

Recently, the most common question ForestTalk is asked is, “Whatever happened to that Boreal Forest Agreement?”, and “Have you heard anything about that Boreal Forest Agreement lately?”

Stretching from the Atlantic to the Pacific, the boreal forest is a vital part of Canada's landscape, economy and cultural heritage.

The Publisher - Dec. 2011/Jan. 2012

The Publisher - Dec 2011/Jan 2012, By John Devine - Forest conservation group strives to create business case

Editor and Publisher, December 2011, By: Tara Sawatsky and Nicole Rycroft - We live in a hectic world; one where it’s easy to focus on only what’s in front of you, and to miss the forest for the trees. You can follow trail markers, but that means you’re never going to be out in front of the pack forging the path. That kind of trailblazing leadership requires creative, long-range thinking. A new report from Canopy and Green Press Initiative on industry best practices found that many within the newspaper business are already showing this kind of leadership by building sustainability right into their business models.

December 13, 2011, By Print Action - Canopy released a new report, called Above the Fold: Environmental Leadership in the Newspaper Sector 2011, profiling North America’s top newspapers and newspaper publishers for forest conservation.

December 12, 2011, News and Tech - The New York Times, Hearst, McClatchy, Tribune and The Globe and Mail are among the greenest in the newspaper industry, according to a recent report from Canopy and the Green Press Initiative, titles "Above the Fold 2011: Environmental Leadership in the Newspaper Sector."

BEN KNIGHT METRO CANADA Published: December 06, 2011 2:04 p.m. Last modified: December 06, 2011 2:10 p.m. Paper mills … on the prairies? A stunning new development in paper production could make exactly such a lucrative new industry possible. Canopy, a Canadian environmental not-for-profit organization, is championing Second Harvest paper – made out of discarded straw left over from the grain harvest.

TORONTO, Dec. 6, 2011 (Press Release) - The New York Times, Hearst, McClatchy, and Tribune - as well as Canadian publisher The Globe and Mail - are among the greenest in the newspaper industry says the new report from Canopy and Green Press Initiative. Above the Fold 2011: Environmental Leadership in the Newspaper Sector reveals exceptional efforts by these companies to lead the industry on sustainability, and details cutting edge environmental initiatives from newspaper publishers around the world.

DAVID EBNER VANCOUVER— From Monday's Globe and Mail Published Sunday, Nov. 06, 2011 6:00PM EST Last updated Monday, Nov. 07, 2011 12:57AM EST - A controversial Indonesian pulp and paper company’s expansion in Canada is bringing in new capital and jobs to rural communities, but critics are hammering the firm over its alleged destruction of rainforests in Asia.

By Kenneth Norris, Contributing Editor, Pulp & Paper International BRUSSELS, Oct. 25, 2011 (RISI) - A new program called the Newspaper Industry Environmental Vision is beginning to gather a critical mass of newspaper publishers and printers calling for increased efforts in industry best practices and sustainability. It's a strong message to newsprint producers that the printed newspaper will be around for a very long time.

The Huffington Post Canada Daniel Tencer First Posted: 10/11/11 02:08 PM ET Updated: 10/11/11 02:08 PM ET Margaret Atwood's new book is an exploration of science fiction, but the Canadian novelist hopes the technology used to put it on paper will be anything but.

Great International Radio Broadcast on The Link

October 10, 2011, By JOHN BARBER From Tuesday's Globe and Mail The author's eco-friendly volume of sci-fi essays packs a forest-preservation message. Step up, lucky customers. Author Margaret Atwood has something “very special” for you: an autographed limited edition of her new book, In Other Worlds: SF and the Human Imagination, printed on paper made not from wood, but straw, “without any harmful impact on forests and their fragile ecosystems,” according to the author.

By Lynn Moore, THE GAZETTE October 10, 2011 North America’s first straw-paper book is to be published Tuesday, Oct. 11 in an initiative that some hope will see agricultural chaff replace trees as fodder for the publishing industry.

Posted by Lindesay Irvine, Wednesday, 12 October 2011, 10.42 BST guardian.co.uk A special edition of Atwood's book on science fiction comes with its own futuristic twist

by Bonnie Alter, London on 10.13.11 Margaret Atwood, writer and Canada's National Treasure, is issuing a limited edition of her latest book on straw paper. The paper is made solely of straw leftover after the grain harvest. Her new book, In Other Worlds: SF and the Human Imagination, will be the first in North America to be printed on this energy saving paper.

By Steve Mertl, Daily Brew – Wed, 12 Oct, 2011 One of Canada's foremost authors is lending her name, literally, to an innovative way of reducing the effect of the book-publishing industry on the world's forests.

October 12, 2011 10:17 AM, By Community Team For Margaret Atwood's newest book In Other Worlds: SF and the Human Imagination, an innovative printing method may be as futuristic as the subject matter.

By Lynn Moore, Postmedia News October 11, 2011 North America's first straw-paper book is to be unveiled today in an initiative that some hope will see agricultural chaff replace trees as fodder for the publishing industry.

Ashante Infantry, Staff Reporter, The Star, October 11, 2011 Author Margaret Atwood has partnered with an environmental advocacy non-profit to release a limited special edition of her new collection of essays on a pioneering form of paper.

Postmedia News Oct 10, 2011 – 8:05 PM ET | Last Updated: Oct 10, 2011 8:41 PM ET Leroy Schulz/Postmedia News By Lynn Moore Margaret Atwood is printing her latest book on paper made from wheat straw, flax straw and recycled paper pulp. North America’s first straw-paper book is to be unveiled Tuesday in an initiative that some hope will see agricultural chaff replace trees as fodder for the publishing industry.

By Lynn Moore, Postmedia News October 11, 2011 North America's first straw-paper book is to be unveiled today in an initiative that some hope will see agricultural chaff replace trees as fodder for the publishing industry, Lynn Moore reports

By Lynn Moore, Postmedia News October 11, 2011 North America's first straw paper book is to be unveiled Tuesday in an initiative that some hope will see agricultural chaff replace trees as fodder for the publishing industry.

Tuesday, 11 October 2011 09:25 In a step toward commercializing a new eco-friendly paper – and launching a new industry in Canada – Vancouver-based Canopy has partnered with author Margaret Atwood to demonstrate the viability of its product: Second Harvest Paper.

Agricultural chaff could replace trees as fodder for the publishing industry By Lynn Moore, Postmedia News October 11, 2011 North America's first straw-paper book is to be unveiled Tuesday in an initiative that some hope will see agricultural chaff replace trees as fodder for the publishing industry.

Posted: Tuesday, October 11, 2011 8:16 am | Updated: 9:39 am, Tue Oct 11, 2011 Deidre Wengen Calkins Media, Inc. Margaret Atwood's new book printed on innovative straw paper The paper used to create books is usually made in the traditional method that involves harvesting wood by cutting down trees in forests all over the world.

September 2011 - Editor & Publisher - Tara Sawatsky and Nicole Rycroft

July 4, 2011 - Axiom News - Camille Jensen

When forming a human blockade to stop logging in British Columbia’s Clayoquot Sound, Nicole Rycroft began to think differently about how to achieve environmental change, growing the beginning of an influential non-profit that’s using market forces to save forests. Now Canopy is focusing energy to develop what Rycroft refers to as the next systemic solution piece for the paper industry that could turn the tide on the loss of forest systems. Called the Second Harvest campaign, Canopy is working with partners to develop paper made from flax straw, a byproduct of harvested grain.

June 28, 2011 - Les Affaires - Aude Marie Marcoux

Through its environmental policy developed in collaboration with the non-profit conservation organization Canopy, Metro agrees not to source paper with fibre from ancient and endangered forests. "As a publisher and consumer of paper, we have the power to change things. So we decided to use FSC, as well as reduce the size of our newspaper, to show leadership and to try to change the habits of the paper users in Quebec, "said Daniel Barbeau, Metro’s publisher.

June 27, 2011 - Metro Montreal - Daniel Barbeau, Publisher

You'll notice this morning that the newspaper Metro Montreal has changed somewhat. Yes, it is smaller, but this is just the tip of the iceberg. Today, Metro has taken a step further in implementing its values of sustainable development.

We are engaged, with the help of our partner Canopy, to promote sustainable forest management, protection of endangered forests, and the development of ecopapers that adopt ecologically repsonsible practices. We have also decided to reduce our paper consumption by reducing the height of the newspaper by 4cm. By modifying our model, we can adopt this smaller size without having a negative impact on the quality and quantity of our news. Metro will retain its allure and shape while continuing to provide essential news without having to print too many pages.

June 2011 - Editor and Publisher - Nicole Rycroft and Tara Sawatsky

FSC Certification delivers environmental credibility to publishers: These days it seems you can’t turn around without running into a certified product: your coffee, eggs, produce, cars, appliances, and, now, your newspaper. What all these certifications have in common is a producer response to consumer demand for a better way of doing things, be that better for our environment, our communities, or our wallets.

May 2011 - Print Action - Ten Tips to put Your Business at the Forefront of Forest Conservation - Neva Murtha

This past March, Canopy, North America’s environmental publishing organization, launched an online Printer Leadership List showcasing actions leading printers have taken to reduce their impact on forests.

Social entrepreneurship today enjoys the high regard it has long deserved -- fully 30 years after the organization that launched the movement was born.

Monday, Apr. 18, 2011- The Globe and Mail - Bertrand Marotte

Big corporate buyers of products from Canada’s forestry industry will keep tabs on their suppliers to ensure they follow through on promises made in a landmark forest conservation agreement.

April 2011 - Editor and Publisher - Nicole Rycroft and Tara Sawatsky

At Canopy, we often find ourselves using the saying "feeding two birds with one seed." It's more inspiring (and has fewer casualties) than its more common cousin, "killing two birds with one stone." And either way, going green saves you both money and improves your image.

Tuesday, 08 March 2011 - SEE Change Magazine - In Conversation with Nicole Rycroft - by Elisa Birnbaum

Next time you pick up the Globe & Mail, reread the Harry Potter series or absorb the latest Canadian Geographic, rest assured the environment was protected in the process. You can thank Nicole Rycroft and Canopy for that. For more than 11 years, Canopy - with Rycroft as its innovative ringleader - has been protecting the world's forests by galvanizing publishers, printers and paper producers and strategically persuading some 700 of them to adopt green practices.

February, 2011 – The Publisher -  John Devine

When environmentalists and forestry industry officials congratulate themselves for the world's largest conservation agreement, newspaper publishers can give each other a knowing wink in the realization that it wouldn't have happened without them.

January 18, 2011 – Business in Vancouver - Jenny Wagler

This week, Vancouver's own discussions about social finance are poised to gain new energy and direction as the city hosts a three-day social innovation and finance tour organized by social entrepreneur organization Ashoka Canada and other partners. Rycroft said she hopes the conference will allow her to explore her ideas more fully and that it will help raise the profile of social finance efforts in Vancouver.

December 20, 2010 - Editor & Publisher - Nicole Rycroft and Tara Sawatsky

The first in a series of editorials on newspapers’ environmental potential to appear in Editor & Publisher, a major US trade magazine covering the newspaper industry, by Nicole Rycroft, Canopy’s Executive Director, and Tara Sawatsky, our Newspaper Campaigner.

May 26, 2010 - Editor & Publisher - Newsprint Makers, Newspaper Publishers Part of Landmark Canadian Conservation Effort - Jim Rosenberg

Two years of talks have culminated in forest-products companies and environmental organizations agreeing to cooperate in the protection of Canadian boreal forests.

May 25, 2010 - The Economist - How Harry Potter and Victoria’s Secret helped to save a lot of trees

MAY 2010 is looking like a good month for forests. In a couple of days, on the 27th, the Oslo Forest Climate Conference is expected to mark another step on the road to a comprehensive deal on tropical deforestation. And last week, on the 18th, an unlikely-seeming collection of forest-products companies and environmental organisations announced the Canadian Boreal Forest Agreement, which should drastically change the way in which huge areas of Canadian forest are managed.

May 21, 2010 - NOW Magazine - Boreal tree-prieve: Marketplace campaigning has brought wilderness destruction out of the woods - Alice Klein

Get out your hiking hat – I’ve got really big news. And, bonus, it’s covered in trees and lakes and verdant blankets of 100-year-old mosses.

May 19, 2010 – Globe and Mail - For gutted forestry sector, green is the colour of hope, Martin Mittelstaet -
Those wondering why Canada’s forest industry finally decided to call a truce with environmentalists need look no further than the U.S. edition of Harry Potter and the Deathly Hallows, the last installment in the widely acclaimed children’s book series....

May 19, 2010 – Globe and Mail Editorial  - With newly protected boreal forest, the caribou are smiling
Today, they are in grave danger; a majority of woodland caribou have a 40 per cent or less chance of surviving the century, according to Canopy's Nicole ...

May 19, 2010 - the Tyee - Conservation agreement responds to demand for green products - Robyn Smith

According to Nicole Rycroft of Canopy, one of the environmental signatories, the agreement will encourage major wood and paper consumers such as Random House and Scholastic to...

May 18, 2010 - National Post -  Forestry industry, environmentalists ready to call truce - Tim Shufelt

"It's safe to say this is the biggest conservation story of the year. It's also the biggest forestry story of the year," said Nicole Rycroft, executive director of Canopy, an NGO dedicated to improving the environmental practices of paper and wood companies..

May 18, 2010 – The Guardian - Canadian logging campaigners end protest with unprecedented forest truce, Suzanne Goldenberg

"Coming to a deal was not an easy, process. Some of the environmental groups involved in today's deal, such as Greenpeace, Canopy, and ForestEthics, have spent years putting on direct actions against forest clear-cuts, or mounting boycott campaigns, and scored landmark victories. In the United States, ForestEthics pushed Victoria's Secret to use more sustainable paper for its catalogue business, a move that hurt forestry companies. In Canada, Canopy took pride in its work in producing a greener version of the Harry Potter books."

May 18, 2010 – CBC TV - The National – Forestry Deal Struck
Canopy’s Campaign Director, Amanda Carr kicks off CBC National’s lead story about the Canadian Boreal Forest Agreement...

...On the second of four Canadian stops on her book tour, Jane Goodall is urging Toronto business leaders to undertake green initiatives to protect animal habitat at a luncheon sponsored by Indigo, The Globe and Mail and Canopy, a non-profit organization that advocates with the publishing industry to use environmental products, such as recycled paper. Here she answers questions from Globe and Mail readers. MORE...

February 3, 2009, The Gazette, By LYNN MOORE
Market demand. Reinvention needed, report suggests Canada's beleaguered pulp and paper industry is failing to take advantage of market demand for eco-paper, according to Markets Initiative's 2009 trend report.

August 17, 2008 | Winnipeg Free Press Every month, the Free Press uses 1,600 tonnes of newsprint that contains almost no recycled fibre. The enviro footprint is equal to about 147,342,000 pounds of carbon emissions.

May 30, 2008 | Quill and Quire

Environmental group Markets Initiative has developed a new paper made from wheat straw waste that could eventually serve as an alternative to the regular paper made of wood pulp fibre currently used by book and magazine publishers.

May 23, 2008 | Canwest News Service The latest edition of Canadian Geographic magazine is printed on paper made from wheat-straw waste using technologies developed by the Alberta Research Council.

May 22, 2008 | Globe and Mail For the first time in North America, a glossy magazine will be published on paper made from the pulp of wheat straw, a development advocates say could herald the birth of a new resource industry that would alleviate some of the pressure on Canadian forests.

May 21, 2008 | CBC News A Canadian magazine will be making history Thursday  Canadian Geographic is publishing its annual environment issue on paper made from wheat, a first for a North American magazine.

Publisher, May 2008: The greening of the paper industry has been underway for the past two decades, and there are many environmentally preferable products already on the market. Interestingly, eco-friendly options for newsprint have lagged behind.

Quill & Quire, February 20, 2008: Markets Initiative, the agency that lobbies publishers to go green, is hoping to bolster its efforts with a new report released this month. Based on a survey conducted by consulting firm Pollara late last year, the report highlights several stats that MI says show increasing consumer concern over environmental issues.

Editor & Publisher, February 15, 2008: In its Trend Report 2008, Markets Initiative announced that in spite of difficult economic conditions, the number of Canadian book publishers, newspapers, magazines and printers implementing environmentally friendly paper-purchasing policies had tripled last year, to approximately 520. The most dramatic increase came in the newspaper category, which rose from one to 151.

Montreal Gazette, February 7, 2008: The lone bright light for Canada's beleaguered paper industry in 2007 shone on green paper producers and promoters, according to a trend report to be released today.

Financial Post, October 23, 2007: It may have looked white to you, but your copy of Harry Potter was printed on "green" paper.

Montreal Gazette, February 8, 2007: Beleaguered newspaper publishers as well as battered newsprint producers can gain a competitive advantage by using 'green' paper, according to an advocacy group that has been instrumental in moving book and magazine publishers away from paper coming out of endangered old-growth forests.