For Magazine Publishers and Production Managers

• Buy paper cooperatively. Several publishers using the same printer may significantly reduce paper costs by allowing the printer to buy specific environmentally friendly paper in large volumes, usually by the truckload. Approach this strategy with your printer, as warehousing may be an issue. If this paper is popular with several clients, the printer may begin to stock it as a house sheet.

• Encourage production managers and designers to be aware of environmentally friendly coated papers. Refer to the Ecopaper Database for a list.

• Reduce the basis weight of your stock if this will not compromise the overall quality of the magazine. Check the selection of environmentally friendly papers available to determine which lighter weight papers have opacity and caliper comparable to heavier stocks. Reducing the basis weight may also save postage costs.

• Implement computer-to-plate technology (CTP). CTP allows for faster press make-ready, which reduces paper wastage.

• Investigate the willingness of subscribers to switch to digital subscriptions. Providing your magazine digitally has the potential to reduce print costs and will definitely reduce increasing postal costs.

For Marketing Materials and Subscription Renewals:

• Print all media kit and subscription renewal information materials double sided.

• Introduce e-billing to reduce the amount of paper used for subscription renewals.

• Use in-book subscription promotions that point the readers to a website for new subscriptions, renewals or gifts. You'll reduce your paper mail, your postage costs and provide faster service for your customers.

The Magazine Ecokit has futher tips and tools.