About Us

Canopy (formerly Markets Initiative) safeguards forests and the environment by harnessing the power of the marketplace and changing business practices. Specifically, we drive North American demand for green paper products by shifting heavy paper consuming sectors away from unsustainable sources. We work primarily with the book, newspaper, magazine and print industries to phase out the use of endangered forests and toxic bleaches in paper-making, make more environmental solutions available and reduce overall paper consumption. Our work generates momentum for forest protection and sustainable management. And we do all of this in the name of protecting the integrity of our planet. We want to ensure the world's forests remain strong and standing, our species abundant, our ecosystems healthy and our climate protected.

Mission

Canopy is an independent, non-profit organization dedicated to making the conservation of wild places a reality. We work to protect the world's forests, species and climate by collaboratively engaging the business community and public to create a sustainable and innovative supply chain.

Our Values

Restless Leadership - We aim to challenge ourselves and inspire the people we work with to build a sustainable world.

Collaboration - We create and magnify our successes through partnerships that culminate in action.

Solutions Focused - We rise to the challenge of today's ecological realities and direct our work toward tangible results and systemic change.

Creative Playfulness - We bring an element of play that energizes and inspires our work.

Integrity - We cultivate these values in ourselves, our organization, and the world at large.

Staff and Board of Directors