Media

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Nicole Rycroft, Executive Director: nicole@canopyplanet.org, 604-253-4808 x22

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Viscose giant to end sourcing in ancient and endangered forests

Category: Media Coverage
Posted by: aurora

Women's Wear Daily - Aditya Birla Group, the India-based apparel and textile firm believed to be the largest worldwide producer of viscose fibers, has agreed to end all sourcing from the world’s ancient and endangered forests.

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Indian fabric giant adopts forest policy

Category: Media Coverage
Posted by: aurora

Eco Business - One of the world’s largest fabric makers for the fashion industry today announced a policy to exclude fiber produced at the expense of endangered forests, reports Canopy, an environmental group that helped broker the commitment.

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Aditya Birla pledges sustainable wood pulp sourcing

Category: Media Coverage
Posted by: aurora

Ecotextile - Aditya Birla, the world's largest producer of Viscose, has announced it will no longer source from the world's ancient and endangered forests. The Indian headquartered company manufactures 20 per cent of world supply of the material material, which is made from wood pulp. Viscose fibres, are widely used in clothing and textiles, and the commitment applies to wood and pulp sourcing for all of Aditya Birla's mills, including those in Canada, Indonesia and China. Aditya Birla worked with Canadian NGO Canopy to develop its policy.

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World’s largest supplier of rayon commits to sustainable sourcing

Category: Media Coverage
Posted by: aurora

TriplePundit - Sustainable fashion lovers have something to cheer about. Aditya Birla, global maker of viscose fibers, better known as rayon, has a new fiber sourcing policy. It’s a policy that seeks to embed sustainable sourcing into company’s supply chain. The main aim of the new policy is to stop sourcing from ancient and endangered forests. The world’s largest producer of viscose, the company makes about 20 percent of the world’s supply which is manufactured from wood pulp.

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