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Nicole Rycroft, Executive Director: firstname.lastname@example.org, 604-253-4808 x22
Sustainable Brands, By Nicole Rycroft, February 12, 2014, Finding the right media partners for your advertising dollars is a critical part of any brand’s market success. It’s a competitive landscape with new and traditional advertising mediums vying for consumer attention as well as your coveted marketing dollars. And for any brand that is a leader in sustainability, partnering with media outlets that complement your values and sustainability positioning is important.
Sustainable Brands, by Jennifer Elks - February 5, 2014 This week, Canadian forest-conservation NGO Canopy commended the world’s largest tissue manufacturer, Kimberly-Clark Corporation — global producer of Kleenex, Huggies, Kotex and dozens of other paper towel, diaper and family-care brands sold worldwide — on the release of a cutting-edge study of the existing and potential raw materials for its products. The comprehensive lifecycle analysis (LCA) was authored by the Georgia Institute of Technology, with Canopy bringing independent expertise to the advisory board.
Canopy applauds cutting edge study of environmental options by global tissue producer Kimberly-Clark
Papnews - February 5, 2014, Canopy is supporting Kimberly-Clark Corporation, global producer of Kleenex, Huggies and many other major brands sold in over 175 countries, on the release of a cutting-edge study of the existing and potential raw materials for their products. This comprehensive Lifecycle Analysis was authored by the Georgia Institute of Technology, with environmental not-for-profit Canopy bringing independent expertise to the advisory board.
Iris Gagnon-Paradis, La Presse, January 24, 2014 [Translated from French] Did you know? Your t-shirts and dresses of rayon or modal textiles are made from plant fibers. Often described as “environmentally responsible,” the fabrics are not as harmless as you think...especially when they come from logs sourced from ancient forests, and threaten fragile species.