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Retail’s largest brands, H&M and Inditex-owned Zara, have pledged to stop using ancient and endangered forests to make rayon and viscose clothing. The retailers have partnered with environmental organization Canopy in a new initiative called, “Fashion Loved by Forest,” designed to address the increasing impact of the clothing industry on the world’s forests, biodiversity and climate.
In the wake of this week's IPCC report outlining the dire consequences of the continued lack of bold political leadership to systemically address climate change, it's left to NGOs and the private sector to provide us with some noteworthy progress. Cue a North American environmental not for profit and two of the world's largest clothing brands and cultural influencers. Iconic retailers H&M and Zara made landmark commitments this week to eliminate ancient and endangered forests from their viscose and rayon clothing. Working with the environmental organization Canopy, the companies developed policies as part of an initiative aimed at addressing the rapidly growing impacts the clothing industry has on the world's forests, biodiversity and climate.
Metro - April 3, 2014 De twee grootste kledingketens ter wereld, H&M en Zara/Inditex, hebben zich geëngageerd om voor hun kleding geen viscose te gebruiken die afkomstig is uit oerbossen of bedreigde wouden. Dat maakte de Canadese niet-gouvernementele organisatie Canopy woensdag bekend. Viscose is een stroperige organische vloeistof die wordt gebruikt bij de productie van rayongarens. Bij het productieproces worden houtpulp of katoen chemisch bewerkt.
The Ecologist - April 3, 2014 The world's two largest clothing brands are among those that have just commited to eliminate pulp from ancient and endangered forests from all of their rayon and viscose clothing. The companies, retail and design leaders H&M and Zara/Inditex, developed these new purchasing commitments in partnership with environmental organization Canopy. The sustainability brand Loomstate, EILEEN FISHER, Quiksilver, and 17 other brands and designers are also backing the 'Fashion Loved by Forest' campaign - an initiative to address the growing impacts of the clothing industry on the world's forests, biodiversity and climate.