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QUEBEC’S BIGGEST FRENCH MAGAZINE PUBLISHER IS COMMITTED TO PRESERVING ENDANGERED FORESTS

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April 21, 2011, Montreal

TVA Publications switches 90% of its titles to FSC certified paper - In support of earth day, TVA Publications, the largest magazine publisher in Quebec, announced today that it is adopting an eco-paper policy. The policy was developed in collaboration with Canopy with the objective of supporting the responsible management of forests and the preservation of ecosystem integrity.

As a first step towards the implementation of this policy TVA Publications has already switched more than 90% of its titles to FSC certified paper. This means magazines such as Clin D’Oeil and Tout Simplement Clodine are now being printed on FSC certified paper. This is an important step towards the safeguard of Canada’s and Quebec’s Boreal Forest.

“This is the result of both the publisher, printer and paper producers working together to reduce their impact on endangered forests such as the Boreal. I hope TVA Publications example will further inspire supply chain shifts throughout the North American magazine publishing industry,” observes Neva Murtha, magazine campaigner with Canopy.

“TVA Publications is excited to contribute to the conservation of our forests. Places like Quebec’s Boreal forests belong to future generations, making it imperative that we work with our suppliers to ensure the industry continue to strive towards more sustainable forest practices and conservation,” said Chrystal Healy, manager of environmental affairs at Quebecor.

Canada’s four major consumer magazine conglomerates have policies in place that require their paper be environmentally friendly, with a preference for FSC and recycled content and not sourced from endangered or ancient forests.  

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For more information, please contact:

Neva Murtha, Magazine Campaigner at Canopy

604-817-4974

neva@canopyplanet.org

 

About Canopy:

Canopy (formerly Markets Initiative) safeguards forests and the environment by harnessing the power of the marketplace and changing business practices. Specifically, we drive North American demand for green paper products by shifting heavy paper consuming sectors away from unsustainable sources. We work primarily with the book, newspaper, magazine and print industries to phase out the use of endangered forests and toxic bleaches in paper-making, make more environmental solutions available and reduce overall paper consumption. Our work generates momentum for forest protection and sustainable management. And we do all of this in the name of protecting the integrity of our planet. We want to ensure the world's forests remain strong and standing, our species abundant, our ecosystems healthy and our climate protected.



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