National Observer: Apparel giant joins movement to stop fashion from destroying forests

February 28, 2017. Originally published by Carl Meyer in the National Observer.

About five years ago, an environmental organization called Canopy discovered a link between endangered ancient forests and the rayon found in popular clothing sold at shopping malls in Vancouver, B.C.

Canopy discovered that the base material used to produce rayon — a soft kind of fabric often used as an alternative to silk — is derived from the pulp wood of ancient ecosystems in Indonesia, Canada’s Boreal and temperate rainforests, and the Amazon. That chemical conversion process wastes 70 per cent of the tree, says the Vancouver-based advocacy group, which has since led the charge against forest degradation for the sake of fashion.

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