GREENBIZ.COM: How Canopy’s founder is winning converts with her gospel of deforestation

This article is from, November 14, 2017

Written by Heather Clancy


To Nicole Rycroft, founder and executive director of non-profit Canopy, ancient forests are the “cathedrals of the natural world.”

Species of all shapes and sizes make up the diverse congregation worshipping within. Birds fill the choir lofts with their sometimes-cacophonous hymns. They are joined (more often than not) by indigenous peoples who faithfully worship the scripture of conservation, respect and co-existence.


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