RACKED.COM: What is ‘Rainforest-Free’ Clothing, and Why Should You Care?

Article by Betsy Andrews. Originally published on March 16 by Racked.com   On a night before Valentine’s Day, the Victoria’s Secret in Manhattan’s Herald Square was dressed up in pink Cupid’s arrows. Visitors from around the world were shopping for holiday lingerie. A young Japanese tourist named Ayano checked out a pair of black pajama bottoms printed … Continued

Just-Style: Lenzing leads the field in forest-free viscose ranking

October 24, 2016. Originally published in Just-Style by Beth Wright. Austrian fibre company Lenzing, and Indian conglomerate Aditya Birla – who together produce 35% of the world’s rayon-viscose – are rising to the top of a global ranking that rates companies on their efforts to conserve forests. The ranking is included in a report released today (24 … Continued

Ecotextile: Canopy report ranks viscose manufacturers

October 24, 2016. Originally published in Ecotextile. Conservation NGO Canopy has launched a new report which ranks the performance of the largest rayon-viscose fabric producers in the world. The report notes that manufacturers such as Lenzing and Aditya Birla are among eight producers who have already shared sourcing data with Canopy to map out their supply … Continued

Ecotextile: Tesco, Esprit join Canopy campaign

May 24, 2016. Originally published in Ecotextile. Six more apparel retailers, among them Tesco, Esprit, KappAhl, and New Look have joined the campaign of conservation NGO Canopy which is aimed at ending the use of ancient and endangered forests in rayon supply chains. The CanopyStyle initiative now has more than 65 fashion brands, with Canopy … Continued

Sustainable Brands: 6 More Global Fashion Leaders Join CanopyStyle to Help Ensure Forest-Free Rayon by 2017

May 24, 2016. Originally published in Sustainable Brands. Canadian forest-conservation NGO Canopy has announced six new brand partnerships in its successful CanopyStyle initiative, through which more than 65 major fashion brands, designers and retailers have pledged to end the use of ancient and endangered forests in their rayon supply chains. Viscose and rayon fibers are made from wood … Continued