Birla Cellulose CanopyStyle Audit: Results Released

   Birla Cellulose receives industry-leading results in their first-ever independent verification by the Rainforest Alliance of raw material sourcing and forest conservation for viscose fabrics made by Aditya Birla   FOR IMMEDIATE RELEASE: Mumbai, New York and Vancouver – June 21th, 2017  Today, environmental not-for-profit Canopy and the Rainforest Alliance released results of the first … Continued

RACKED.COM: What is ‘Rainforest-Free’ Clothing, and Why Should You Care?

Article by Betsy Andrews. Originally published on March 16 by Racked.com   On a night before Valentine’s Day, the Victoria’s Secret in Manhattan’s Herald Square was dressed up in pink Cupid’s arrows. Visitors from around the world were shopping for holiday lingerie. A young Japanese tourist named Ayano checked out a pair of black pajama bottoms printed … Continued

Just-Style: Lenzing leads the field in forest-free viscose ranking

October 24, 2016. Originally published in Just-Style by Beth Wright. Austrian fibre company Lenzing, and Indian conglomerate Aditya Birla – who together produce 35% of the world’s rayon-viscose – are rising to the top of a global ranking that rates companies on their efforts to conserve forests. The ranking is included in a report released today (24 … Continued

Ecotextile: Canopy report ranks viscose manufacturers

October 24, 2016. Originally published in Ecotextile. Conservation NGO Canopy has launched a new report which ranks the performance of the largest rayon-viscose fabric producers in the world. The report notes that manufacturers such as Lenzing and Aditya Birla are among eight producers who have already shared sourcing data with Canopy to map out their supply … Continued

Ecotextile: Tesco, Esprit join Canopy campaign

May 24, 2016. Originally published in Ecotextile. Six more apparel retailers, among them Tesco, Esprit, KappAhl, and New Look have joined the campaign of conservation NGO Canopy which is aimed at ending the use of ancient and endangered forests in rayon supply chains. The CanopyStyle initiative now has more than 65 fashion brands, with Canopy … Continued