Building the market for straw papers
Since 2004 Canopy has been working throughout the forest products supply chain to encourage the production of straw-based pulp and paper as an alternative to the heavy footprint associated with virgin paper from the world’s endangered forests.
Through a detailed survey of just 180 pulp and paper buyers, Canopy identified 1.4 million tons of unmet demand for straw-based paper in North America alone. And we’ve just scratched the surface. This is enough customer demand to keep up to 10 mid-sized straw-based pulp/paper mills running full time and generate up to US$1.04 billion per year in gross wholesale revenues?
Canopy’s work in this field has led to over 350 company policies committing to source non-wood paper as soon as it is produced in North America at a viable price.
Our team is currently working to support entrepreneurs in the straw-based pulp and paper sector and with global clothing brands to research and explore options for non-wood pulp to replace ecologically damaging dissolving pulp for rayon and viscose fabric production.
Learn more about Canopy’s work on agricultural residues and straw pulp and papers as a solution to forest degradation here.
1. Canopy projections based on a mill with 50,000 tons annual output
2. Based on US$800/tonne (averaged global NBSK price 2014)