From paper to fashion

With 34- 40% [1] of the world’s forests logged to produce pulp and paper products, Canopy’s work began with a focus on engaging the book, magazine, newspaper and commercial print industries.

Over 15 years, we have built a significant powerbase for systemic environmental change in the pulp/paper supply chain through our pioneering work to develop strong environmental champions within major brands.

In 2013, we expanded our focus to include the fashion and clothing industries. With 70 to 100 million trees felled every year to produce textiles, it became imperative to curb the rapidly growing use of wood based fabrics such as viscose and rayon in clothing.

We develop deep and collaborative relationships with major corporate consumers to craft sustainable purchasing policies, work with their suppliers to help catalyze ecologically responsible alternatives, and broker landmark conservation initiatives that result in large-scale forest protection.

Shifting Demand

Since Canopy’s inception in 1999, our organization has had significant successes for forest conservation. We are perhaps best known as the organization behind the greening of the Harry Potter series – the greenest book series in history.

Today, working with over 750 publishers, global brands, clothing companies and printers, Canopy is transforming these sector’s purchasing practices and with them, the supply chain of the paper and pulp industries.

Driving Innovation and Solutions

We advise companies on R&D to bring new products and Ancient Forest Friendly papers into the mainstream market. We’re working closely with some of the world’s largest clothing brands and renowned designers to further research and development into textile alternatives to ancient and endangered forests, including the use of recycled fabric and agricultural residues.

All Canopy’s collaborations in the forest product markets are designed to trigger change further back through the supply chain to the forest, leveraging on-the-ground protection and legislative change for forest conservation.

Learn more about our work with different sectors and contact us for additional information on how we work to transform business practices to benefit the future of our forests, threatened species, forest-dependent communities and the global climate.

 

 

Source:

  1. http://www.worldwildlife.org/publications/wwf-s-living-forest-report-chapter-4-forests-and-wood-products