Printer Leadership Profiles on Forest Conservation
Credible Performance Improvement
TC Transcontinental, the fourth largest printer in North America, has been working cooperatively with Canopy since 2003. Initially, we collaborated to print various titles on 100 % recycled Ancient Forest Friendly™ paper and as we worked together, TC Transcontinental’s support for, and use of, ecopaper grew rapidly.
In October 2007 that collaboration led to the company publishing its first ecopaper purchasing policy, which was updated in 2012. The policy continues to include a paper hierarchy, which states a top-level preference for domestically produced 100 % recycled papers. TC Transcontinental’s policy applies to all its business divisions and was recognized by the “WhatTheyThink Environmental Innovation Awards” as an ‘Environmental Thought Leader’. The judges drew specific attention to the company’s work to implement the paper purchasing policy developed with Canopy, including surpassing ecopaper purchasing targets put in place to ensure policy implementation.
TC Transcontinental has supported the research and development of straw papers via Canopy’s straw market survey, and publishes an annual Corporate Social Responsibility report. Their 2013 and 2014 reports show a year over year increase of recycled and FSC paper use. Recycled paper use more than tripled between 2013 and 2014, while FSC certified paper use went from 43 % in 2013 to 54 % in 2014. Francois Olivier, TC Transcontinental’s President and CEO, is a strong champion for environmental leadership within TC and his supply chain. He leads by example and has successfully encouraged other CEO’s to adopt similar positions.
Mr. Olivier reaches beyond his supply chain to personally advance conservation in key ecological hotspots of Canada’s Boreal Forest and beyond. In 2014 Mr. Olivier delivered the keynote at a critical meeting of forest products’ customers gathered to advance conservation in the Broadback Forest, a key area of Canada’s Boreal Forest. TC Transcontinental’s path to ecopaper leadership and the role its senior leadership has played in the company’s sustainability initiatives show the role that North America’s largest printers can have in setting the bar for environmental performance while maintaining a strong market share and maintaining annual sales.
Proof of Concept
The EarthColor~Canopy collaboration is proof that printers in North America can play an active and vital role for the forests by facilitating meaningful change in the print industry while also serving as a model for corporate/environmental non-profit collaboration.
EarthColor’s actions, stemming from our 6-year partnership, validate Canopy’s philosophy that business leaders can be a powerful force for environmental change. Our partnership to date has resulted in many of Canopy’s recommended solutions translating to commercial scale reality.
Never shying away from advocating for our global forests, EarthColor has shown market support for large scale protected area proposals in forests ecosystems such as the Great Bear Rainforest in British Columbia’s Coastal Temperate Rainforest, the Broadback Forest in Canada’s Boreal and the Leuser Ecosystem in Indonesia’s Rainforest.
The company’s FSC paper use has gone from 48 % annually to 65 % of total paper purchased in 2014.
Most noteworthy, EarthColor is leading US printers in supporting the research and development of papers made with agricultural residues such as wheat straw. Through EarthColor leadership, many Fortune 500 companies are able to print on straw paper — identified by leading life cycle studies as a lower footprint alternative to papers made with virgin fiber from endangered forests.
Inspiring Supply Chain Innovations
When it comes to innovation in the supply chain, Hemlock Printers is on a roll — always on the ‘look out to push print and sustainability boundaries’. In January 2004, Hemlock Printers became the first printing company in the Pacific Northwest to receive FSC Chain-of-Custody certification. A year later the printer became the first in North America to develop and adopt an overarching Ancient Forest Friendly™ policy with Canopy — a policy the company just updated to celebrate its 10th anniversary.
For over a decade, Hemlock has led with an admirable degree of transparency and an impressive list of paper supply chain innovations. Initially, the company co-hosted a green paper seminar, trained sales reps to promote papers with environmental attributes and started including an ecological audit for different paper choices as part of its everyday quoting process. After conducting a carbon footprint study, Hemlock also developed its own carbon-offset program called “Zero ”.
Today, Hemlock still stands as a model for all printers in the area of innovation. For example, in 2014 the company designed an exclusive 100 % Post Consumer Waste (pcw) text and cover sheet with Neenah, one of the mills in North America offering a range of 100 % recycled grades. The sales of this innovative sheet also result in carbon offsets by forwarding conservation areas in the Great Bear Rainforest with revenue going to First Nations through the company’s offset program. Hemlock presented at the renowned Globe conference to promote the availability of Step Forward, a 60% wheat straw paper.
These two programs are exactly the kind of innovative leadership Canopy likes to inspire and applaud. Hemlock is taking steps that support print customers goals in advancing corporate sustainability, diversify the supply chain by supporting recycled and straw paper and advance endangered forest protection by showcasing alternatives to paper made from 100 % virgin fiber sources and resourcing conservation through carbon credits.
Harmony: Bringing their Clients With Them
Harmony is a long-standing leader when it comes to offering cutting-edge ecopapers to clients. This leadership is driven by the company’s recognition of the true cost of paper use and their desire and commitment to reduce their footprint on ancient and endangered forests. Not only does Harmony know how to ask the right questions in the paper supply chain, they are willing to share the facts with their clients.
To reduce the stress on endangered forest ecosystems and the climate, Harmony offers ecopaper from mills that lead on FSC and ‘Ancient Forest Friendly™ 100 % recycled chlorine free paper, as well as paper from mills that lead with low carbon alternatives such as biogas energy. They test straw papers and even created a great video about what it means to be Ancient Forest Friendly.
One of Harmony’s core principles is transparently supporting large-scale protected areas in endangered forests through government and supplier engagement. They are also committed to avoiding fiber for paper that is being sourced from endangered forests including critical Boreal Forest and threatened woodland caribou habitat.
Harmony has recently updated their Ancient Forest Friendly Policy, developed with Canopy in 2009.