Above The Fold – Leadership Report
Above The Fold: 2011 Environmental Leadership in the Newspaper Sector
We live in a hectic world; it’s easy to focus only on what’s in front of you, and miss the forest for the trees.
In this report, Canopy and Green Press Initiative have investigated the fast-paced medium of newspapers and stepped back to acknowledge the environmental leaders within the American and Canadian market.
The newspapers profiled here are incorporating sustainability into their operations, business models and brands for long-term success and gain.
Although more and more readers are accessing news online, newspapers continue to be printed in large volumes daily in North America.
In 2010, US and Canadian newsprint demand consumed approximately 105 million trees, generated 130 billion gallons of wastewater, and emitted 22 million tonnes of greenhouse gases – equivalent to the emissions of 4.48 million cars per year.
Newspaper publishers, therefore, have the power and influence to safeguard our environment through their own paper procurement, production efficiencies and engagement of their suppliers to support forest conservation initiatives.