Green Print Leadership Report
View Canopy’s 2013 Green Print Leadership Report to find out who North America’s Green Print Leaders are. Download Report - 3.3MB
3 of top 5* printers in North America have responded to Canopy’s search for Green Print leaders and leaders in Forest Conservation
The print customers Canopy works with have made it clear they want green print services, and they're looking to us to help them find North America's green print leaders.
That's why we created North America’s Green Print Leadership Report.
The Value of the Green Print Leadership Report
As industry competes for business, the leaders are looking ahead to see where the market is going, and making plans to get there first.
We all know customer demand for green products is growing as businesses seek ways to reduce their environmental footprint and meet corporate sustainability objectives. Companies at the forefront of providing solutions are the ones who will benefit most.
The “quantity printing” days appear to be in decline, but the era of the quality print job may just be dawning. Diminishing forests and controversial fiber are forcing customers to consider a wide range of paper specs, well beyond price and availability.
Today, the environmental pedigree of your paper and the environmental reputation of your brand are factors your customers are considering, and assets that set you apart from your competitors.
Canopy's North American Green Print Leadership Report can help you identify leaders and leading actions.Download full report - 3.3 MB.
Key Findings from the Green Print Leadership Survey
36 printers completed the survey, representing 254 print plants
Of those that participated:
- 3 are in the top 5 of Printing Impressions 2012 list: RR Donnelley , Quad Graphics  and TC Transcontinental 
- 14 have leading forest conservation policies with Canopy
- 92% have sustainability policies, just under half of those are publicly available
While 33 survey respondents said they had sustainability policies in place, only 15 actually post the policy on their company website. There is room for transparency and collaboration across the sector. Ideally, customers should be able to review sustainability policies and ensure that these were developed with input from independent environmental organizations.
Printers reported the following information about their sustainability policies:
- 20 have benchmarks and timelines to maximize use of paper with post consumer waste;
- 23 give preference to Forest Stewardship Council certified paper;
- 20 have policy language to support protection of endangered forests;
- 21 preference paper that does not come from endangered species habitat;
- 12 support research and development of straw paper;
- 17 support using paper with cleaner (less toxic) bleaching technologies.
While 15 companies share sustainability policies on their websites, only 10 publish some form of a sustainability report; 9 of which are available online. Some of the findings within these publicly available sustainability reports:
- 3 report on their use of paper with recycled post-consumer waste;
- 4 report on Forest Stewardship Council (FSC) paper use;
- 2 report on engagement in forest conservation initiatives.
Some of the more innovative actions the surveyed printers shared:
- 26 state they offer 100% recycled house sheets;
- 30 educate customers about the benefits of using paper with maximized post consumer recycled content;
- 29 educate customers about the benefits of FSC certification.
There were a few areas for improvement noted within the sector:
- Just 5 printers say they have closed loop paper recycling agreements with local recyclers and only 14 printers have engaged with mills to increase post consumer recycled content.
- Only 9 printers report they supported forest conservation initiatives in the Boreal, Pacific North West, or US South East during the time frame specified in the survey.
- 7 printers support testing papers made with straw. Read more about straw paper in a related Sustainable Brands story here.
Leading brands have an opportunity to influence printers to make even more progress towards environmental sustainability. Each time a company prints materials this is an extension of the brand and a chance to take a stand towards progressive and responsible printing practices. Read more about leadership printing sector in North America’s Green Print Leadership Report and see which companies are working towards protection of the world’s last remaining intact forests.
*Based on the Printing Impressions 2012 top 400 list